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Federer Partners With Switzerland Tourism

Ambassador of the Alps: Federer Partners With Switzerland Tourism

Roger Federer has a brand-new title: ambassador for Switzerland Tourism.

The Basel-born Federer is sharing Swiss happiness with the globe in his brand-new function.

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A devoted walker that matured winter sports with his moms and dads, Robert as well as Lynette, Federer has actually been influenced by the elegance of nature in his homeland. The 20-time Conquest champ, that has actually worked as Swiss flag holder in the Olympics, has actually authorized a “long-term” collaboration with Switzerland Tourism.

The partnership of RF as well as ST has a typical objective: draw in visitors to see Switzerland to appreciate its stimulating nature. .


“I have always felt, whenever I step on the court, I am representing Switzerland,” Federer claimed.”Whenever it says my name, there is a Swiss flag next to it. I have been very proud to do that for the first 22 years I have been on tour, and it will always be like that.

” I have actually constantly seemed like I have actually been an ambassador to the nation. Individuals constantly informed me besides delicious chocolate as well as hills as well as all that things, individuals constantly refer back to me they claim ‘Oh you’ re fromSwitzerland Oh Federer originates from there.’ To sign up with pressures with ST currently is a sensible action for me.”

A Swiss Tourism marketing campaign starring Roger being invigorated by Swiss nature will certainly start in April concentrating on European cities complied with by projects in America as well as Asia Pacific.

You can see Roger to find Switzerland with Federer’s eyes. He offers his favored areas, Swiss highlights as well as his homeland’s covert treasures.


A great element of this collaboration: Federer is advertising Switzerland Tourism for a philanthropic reason. The payment for his looks as brand-new ambassador for ST mosts likely to the Roger Federer Structure sustaining deprived youngsters in Switzerland.

“This is a perfect match, because Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented career,” ST’s Chief Executive Officer, Martin Nydegger claimed. “Switzerland Tourism and Roger Federer share countless values. Establishing this partnership is a unique opportunity and of great importance to us. Making a difference while recovering from the challenges of the past months and beyond will be a journey with numerous highlights.”

Image credit report: Roger Federer Instagram

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